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Vanderbilt and UCLA debut SpotCheck website to evaluate political ads

Apr. 28, 2016—In an election season that will shatter the record for money spent on a presidential campaign, political scientists at Vanderbilt and UCLA have created SpotCheck, a new approach for assessing political ads using internet-based surveys.

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The evolution of Super Bowl advertising: Vanderbilt marketing experts available

Jan. 22, 2013—Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising.

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For a winning ad at the Super Bowl: Less shock and more sophisticated storyline

Jan. 30, 2012—Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology.

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The power of a provocative political ad

Nov. 23, 2011—How powerful can a provocative political ad be to a presidential election, whether the ad is accurate or not? Associate professor and co-director of the Center for the Study of Democratic Institutions, Josh Clinton explains how a controversial ad, whether accurate or not, can greatly influence an election. View 2012 election expertise information for Joshua...

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How media coverage of campaign advertising influences election results

Nov. 23, 2011—How the media covers campaign advertising can influence election results. Associate professor and co-director of the Center for the Study of Democratic Institutions, Josh Clinton explains his research on the 2004 “swift boat” ads and how media coverage impacted the election. View 2012 election expertise information for Joshua Clinton >> Visit election VU to find...

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