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In an election season that will shatter the record for money spent on a presidential campaign, political scientists at Vanderbilt and UCLA have created SpotCheck, a new approach for assessing political ads using internet-based surveys. Read More

Everyone knows that the second biggest competition on Super Bowl Sunday is the battle over advertising. Vanderbilt Owen Graduate School of Management experts are available to talk about trends in Super Bowl advertising. Read More

Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology. Read More

How powerful can a provocative political ad be to a presidential election, whether the ad is accurate or not? Associate professor and co-director of the Center for the Study of Democratic Institutions, Josh Clinton explains how a controversial ad, whether accurate or not, can greatly influence an election. View… Read More

How the media covers campaign advertising can influence election results. Associate professor and co-director of the Center for the Study of Democratic Institutions, Josh Clinton explains his research on the 2004 “swift boat” ads and how media coverage impacted the election. View 2012 election expertise information for Joshua Clinton… Read More