THE MEDIA INTERVIEW – ARE YOU READY?
Do you feel comfortable doing interviews with television, radio and print journalists? Do you know how to explain your research without using jargon? Television journalists are always looking for experts who can explain an issue or research in language a nonacademic can understand. Print journalists are no different. If you use complicated jargon, the reporter will take that information and interpret it for his or her readers, creating a greater chance for misinformation in the story.
FREE MEDIA TRAINING
University News and Communications offers free media training for faculty and staff. You will receive media tips from television, radio and print veterans with more than 30 years of combined experience. We can schedule one-on-one training or we can handle a small group. One-on-one training would require about an hour and a half. Small group training would require a minimum of two to three hours. That time frame gives everyone a chance to participate in a mock television interview that is videotaped.
CRISIS MEDIA TRAINING
A crisis is any action or situation that can result in negative publicity, both internally and externally. The earlier you prepare for a difficult situation the better the result. University News and Communications offers crisis media training to help you get ready for those tough questions from the media, employees and the public.
WHY DO INTERVIEWS WITH MEDIA?
The benefits of sharing information about your research and teaching knowledge with media are invaluable. Having an article on the front page of The New York Times or a story featuring a Vanderbilt expert on CNN are worth more in raising the university’s profile and credibility than any advertisement could ever accomplish. Media attention also can help bring in future research dollars, attract quality students and faculty, and raise the university’s – and your department’s – profile, both locally and nationally. You also can provide an important service to the media and the public by providing context and perspective to a news report.
If you are interested in scheduling media training, call Emily Pearce, associate director or Melanie Moran, associate director, at 615-322-2706.