Author: Ryan Underwood
Feb. 11, 2013—In May 2012 Vanderbilt’s Financial Markets Research Center hosted its 25th annual spring conference. In honor of the anniversary, Professor Hans Stoll shared some thoughts with Vanderbilt Business about the FMRC’s past quarter century and where it goes from here.
Oct. 22, 2012—David Owens, professor of the practice of management and innovation at Owen Graduate School of Management, will teach a strategic innovation course as part of Vanderbilt’s first online Coursera offerings.
Sep. 10, 2012—Vanderbilt University’s Owen Graduate School of Management has named Christie St-John as its new director of admissions, effective Oct. 1, 2012.
Oct. 4, 2011—Consumers adopt innovation only when the costs—and risks—are low, says Vanderbilt marketing professor Steve Hoeffler.
May. 18, 2011—The reason Volkswagen’s Star Wars-themed Super Bowl ad featuring a lovable little Darth Vader worked so well may lie in its narrative complexity, says Vanderbilt marketing professor Jennifer Escalas.
Feb. 1, 2011—Using Vanderbilt University’s Trauma Care Center as a case study, Owen Graduate School of Management professor Nancy Lea Hyer asks how operations management can help improve health care. With millions of new patients coming into the U.S. health care system over the next decade, the term “operations” is taking on a whole new meaning in...