New Wond’ry lecture series to discuss ‘high voltage ideas’ with economist John List March 21



John List, Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, will be the inaugural speaker at the Wond’ry’s new lecture series Stop and Wond’ry. List will discuss his new book, The Voltage Effect. During the discussion, he will touch on why certain ideas take off (or scale) and why others fall flat. List uses a mix of original research and real-world anecdotes from working with companies like Uber, Lyft and Tinder.  His ideas will be brought to life in this engaging presentation, which includes actionable, science-backed takeaways for leaders, teams and organizations in all sectors looking to take their ideas to the next level.

The event will take place on Monday, March 21, at 4:30 p.m. CT in classroom 048 in the Wond’ry. The event is free and registration is required.

“Scale” is probably a term you’ve heard before—a buzzword among Silicon Valley entrepreneurs and tech start-up circles. But at its core, “to scale” simply means to achieve the desired outcome when you move from a small group—of customers, students or citizens—to a much larger one. And it’s not just for start-ups. Scaling underpins all social and technological progress, since, as List says, “the innovations that change the world are those that reach the largest number of people.”