Update your Commodores gear ahead of College Colors Day Sept. 3

College Colors Day 2021 logoCollege Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience. Vanderbilt will celebrate College Colors Day on Friday, Sept. 3. On this day, Commodore fans on campus and across the nation are encouraged to wear their black and gold.

For Commodore fans looking to update their gear, Vanderbilt has added new and exciting retail options for purchasing officially licensed VU merchandise.

Vanderbilt Bookstore

On June 1, Follett Higher Education assumed operation of the Vanderbilt Bookstore at 25th and West End avenues. The bookstore boasts a storefront located at the “front door” of Vanderbilt’s newest residential colleges, an updated selection of Commodore fan gear, and a soon-to-be-refreshed in-store customer experience.

Fans who are unable to visit the Vanderbilt Bookstore in person can shop the bookstore online.

All full-time Vanderbilt faculty and staff can receive a 10 percent discount on bookstore purchases (some exclusions apply).

Alumni Hall retail store

For fall 2021, the Alumni Hall–Hill Center Brentwood location (201 Franklin Rd., Suite 160) now offers Vanderbilt Commodores merchandise. The store has a unique selection of clothing and merchandise for the entire family. While supplies last, any customer who purchases $50 or more of Vanderbilt Commodores merchandise will receive a gift with purchase. This offer is valid for in-store purchases only.

Fans who are unable to visit the Alumni Hall in person can shop the store online.

All students and military personnel can receive a 10 percent in-store discount.


On June 1, Vanderbilt University and Fanatics, a global leader for licensed sports merchandise, agreed to a new long-term partnership in which Fanatics will operate e-commerce and mobile retail efforts for the Vanderbilt Athletics program., Vanderbilt Athletics’ new online destination, aims to provide a best-in-class online and mobile shopping experience featuring rapid navigation, larger high-resolution product displays, frictionless checkout and the quickest access to new product offerings across all sports.

Vanderbilt employees can get 25 percent off all Commodores merchandise by using the code “VUEMP25.” Sale items are excluded.

View the full list of retailers carrying officially licensed Vanderbilt merchandise.

About Follett Higher Education

Follett Higher Education is a prominent and historic omnichannel retailer and educational service provider that operates more than 1,100 campus store locations and 1,250 e-commerce campus store websites.

Follett Higher Education manages an institution’s online and in-store channels to assort and sell a wide array of merchandise and services that support students, faculty, campus administration, alumni and the surrounding community. Follett enables faculty to teach, students to learn, institutions to run and fans to celebrate.

About Fanatics

As a global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand, mobile-first culture.

Combining cutting-edge technology with an agile production and supply chain, Fanatics pioneered a vertical commerce business model that allows the company to better serve its 300-plus partners and the growing real-time expectations of leagues, teams, fans and retailers worldwide to ensure the broadest assortment of merchandise is available online, in stadiums or on site at major sporting events.