The Value of a Dollar: How a simple pricing idea launched the retail giant Dollar General

With more than 14,000 stores in the U.S. and $24 billion in revenue, Dollar General is showing the world that there’s still life in the brick-and-mortar retail sector. In this excerpt from his memoir, My Father’s Business: The Small-Town Values That Built Dollar General into a Billion-Dollar Company, Cal Turner Jr., a 1962 Vanderbilt graduate who was Dollar General’s CEO from 1965 to 2003, discusses the breakthrough concept that helped launch a small-town family business toward national success.

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