Filling a school’s application pipeline is no quick or easy task
Vanderbilt’s Office of Undergraduate Admissions is communicating with as many as 1 million students, ranging from ninth grade (some even younger) through 12th grade. Knowing how and when to target the largest possible set of high-potential applicants—using a full range of interactions—to build the best first-year class possible takes strategic planning and smart execution. Here’s an inside look at how it’s done.
*Steve Frappier, director of college counseling at Atlanta’s Westminster Schools