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How to Build a First-Year Class

by Jul. 31, 2015, 2:38 PM

Filling a school’s application pipeline is no quick or easy task

Vanderbilt’s Office of Undergraduate Admissions is communicating with as many as 1 million students, ranging from ninth grade (some even younger) through 12th grade. Knowing how and when to target the largest possible set of high-potential applicants—using a full range of interactions—to build the best first-year class possible takes strategic planning and smart execution. Here’s an inside look at how it’s done.


*Steve Frappier, director of college counseling at Atlanta’s Westminster Schools