Skip to Content

Research News at Vanderbilt

Babes in a digital toyland

Dec. 26, 2013, 1:45 PM | Want more research news? Subscribe to our weekly newsletter »

A recent survey of 1,000 parents with children between 2 and 10 found that many planned to give their kids tech instead of toys for the holidays. M. Eric Johnson, dean of the Owen Graduate School of Management at Vanderbilt University, has studied the toy industry and is quoted.