Marketing expert takes on new role at Vanderbilt Owen Graduate School

Expanding on her exceptional career as a researcher, educator and administrator, Dawn Iacobucci has been promoted to the post of associate dean for faculty development at the Vanderbilt Owen Graduate School of Management. She will have responsibility for all faculty evaluation, promotion and tenure recommendations and will closely collaborate with directors of the school’s degree programs on curriculum development.

"Dawn has fully lived up to her advance reputation as an exceptional researcher and educator," said Owen dean Jim Bradford. "In accepting this role, she is demonstrating her personal commitment to service and a shared vision of elevating our standing in the eyes of the university, the academy and the business community."

Iacobucci, the E. Bronson Ingram Professor of Marketing, is a renowned expert on networks, customer satisfaction and service marketing and quantitative psychological research. She has consulted extensively for several top U.S.-based companies and her work has been recognized with numerous distinctions, including a National Science Foundation Award and the 2008 Dean’s Award for Research Impact at Owen.

She is the author of more than 50 papers and leading books, including Marketing Research: Methodological Foundations, the lead marketing research text in the industry; and the forthcoming textbook Marketing Management, which has already received wide acclaim.

Iacobucci is taking over for Bill Christie, the Frances Hampton Curry Professor of Management. Christie will remain the faculty director of the Executive MBA program and will resume his full time teaching and research.

The Vanderbilt Owen Graduate School of Management is ranked as a top institution by BusinessWeek, The Wall Street Journal, U.S. News & World Report, Financial Times and Forbes. For more news about Owen, visit www.owen.vanderbilt.edu.

Media Contact: Amy Wolf, (615) 322-NEWS
amy.wolf@vanderbilt.edu