NASHVILLE, Tenn. — Donna L. Hoffman and Thomas P. Novak, professors of marketing at the Vanderbilt Owen Graduate School of Management, have won the 2005 Sheth Foundation/Journal of Marketing award presented by the American Marketing Association Foundation.
Hoffman and Novak were cited for their article “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” which appeared in the July 1996 (Vol. 60, No. 3) issue of Journal of Marketing. The Sheth Award recognizes long-term contributions to marketing theory and practice. Authors of any article published from 1996 through 2000 were eligible for the 2005 award.
Members of the Journal of Marketing editorial review board nominate articles for the annual award, and a selection committee of former Association of Marketing Association journals’ editors makes the final selection.
Of the Sheth Award winners, Ruth Bolton, former editor of the Journal of Marketing and chair of the selection committee, said, “Professors Hoffman and Novak’s pioneering paper on marketing in hypermedia computer-mediated environments has had an important and lasting influence on marketing science and practice. It offered a clear and testable theoretical perspective that stimulated conceptual and empirical research and improvement to the practice of marketing.”
The authors each receive a plaque and a cash award to be presented at the Academy Marketing Association Winter Marketing Educators’ Conference in St. Petersburg, Fla., later this month. As winners of this award, they also will speak at a special session of the conference.
Hoffman, an internationally recognized scholar in electronic commerce and Internet marketing, joined the Owen School faculty in 1993. Her widely published academic research efforts on Internet marketing strategy and e-commerce policy have been the subject of numerous newspaper and broadcast reports.
Novak has been on the Owen School faculty since 1993. His research since then has focused exclusively on Internet- and Web-based commerce. His current research areas include measuring the online consumer experience, online advertising, Internet marketing strategy and electronic commerce policy.
In 1994 Hoffman and Novak co-founded eLab, a pioneering research center that The New York Times has called one of the “premier research centers in the world for the study of electronic commerce.” In 2003, Hoffman and Novak were awarded a grant by the Alfred P. Sloan Foundation to establish the Vanderbilt University Sloan Center for Internet Retailing at the Owen School. The Sloan Center leverages eLab’s unique virtual lab research infrastructure to study the enormous challenges facing this dynamic and rapidly evolving industry, focusing on the Internet retailing customer chain.
In 1999, Hoffman and Novak were voted the top two Internet scientists in the world in an international survey of more than 600 U.S. and European scientists and marketing managers. The University of North Carolina at Chapel Hill named the pair Distinguished Graduate Alumni in 2002, and, in 2005, Hoffman and Novak each received the Stellner Distinguished Scholar Award from the University of Illinois for their pioneering achievements and contributions to the field of marketing.
Founded in 1969, the Owen Graduate School of Management at Vanderbilt University is ranked as a top institution by BusinessWeek, The Wall Street Journal, U.S. News & World Report, Financial Times and Forbes. For more news about Owen, visit www.owen.vanderbilt.edu.
Media contact: Susanne Hicks, (615) 322-NEWS
susanne.hicks@vanderbilt.edu