Month: May 2004

Political science books fill one wall of Bruce Oppenheimer's office in Calhoun Hall at Vanderbilt University. Across the room, a comparatively tiny bookcase is stuffed with works like Roger Kahn's The Boys of Summer and three videotape installments of HBO's When It was a Game. Read More

In the spirit of cooperation between Tennessee public and private universities, Tennessee Tech University and Vanderbilt University are helping students prepare to face today's world of corporate buyouts, layoffs, greed and unethical practices with entrepreneurial skills and attitude. Read More

If it were a reality TV show, it might have been called "Making the Brand." For the Owen Graduate School of Management at Vanderbilt University, it was a singular opportunity to engage students in a real-time, brand management case that would position the school for a new century and, in the process, give new meaning to the decades-old concept of "brand promise." Read More