Owen School marketing faculty research No. 2 in nation; Ranking based on impact on other scholarship

NASHVILLE, Tenn. ñ The marketing faculty of the Owen Graduate School of
Management at Vanderbilt University has been ranked second in the
nation for research citations by Academic Assessment Services (AAS).

AAS, an independent research organization, tracks citations of articles
written by business school faculty members and objectively analyzes the
impact of those citations on the work of other scholars.

The Owen School’s marketing faculty, led by professors Donna L.
Hoffman, Thomas P. Novak and Richard L. Oliver, were second only to MIT
in the ranking and are ranked ahead of such notable programs as The
Wharton School, Northwestern, Columbia, Harvard and Stanford.

The most recent study, in which Vanderbilt ranked No. 2 among 46 top
business schools, studied more than 208,000 citations of research in
business and social sciences journals from 1975-2003 by more than 660
current full-time marketing professors. AAS adjusts its data for the
size of the department so there is no bias for larger departments in
its study.

Hoffman and Novak’s widely published academic research efforts on
Internet marketing strategy and e-commerce policy have been the subject
of numerous newspaper and broadcast reports. Their other research areas
include measuring the online consumer experience, online advertising,
Internet marketing strategy and electronic commerce policy. Oliver’s
research interests include consumer psychology with a special focus on
customer satisfaction and post-purchase processes.

Hoffman and Novak last year were awarded a grant by the Alfred P. Sloan
Foundation to establish the Vanderbilt University Sloan Center for
Internet Retailing at the Owen School.

For more news about Vanderbilt, visit the Vanderbilt News Service
homepage at www.vanderbilt.edu/news or the Owen School’s website at www.owen.vanderbilt.edu.

Media contact: Susanne Hicks, (615) 322-NEWS

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