NASHVILLE, Tenn.ó A team of second-year students from the Owen Graduate School of Management at Vanderbilt University took first place honors in this year’s National Black MBA Association National Student Case Competition, held in conjunction with the association’s 25th annual conference in Philadelphia last week.
The Owen School’s Calandra Turner, Temilade Oyeniyi and Consuela Sawyersórepresenting the Owen Black Students Association (OBSA)ócompeted against teams of MBA students from 35 other universities, including the University of Michigan, Duke, Emory and Michigan State University, last year’s winner.
The case, a marketing plan for competition sponsor DaimlerChrysler, required the students to show how the company could remain competitive in the face of significant competition from imports and heavy incentive packages. As winners of first place, the Owen School students were awarded $12,000.
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