Volkswagen
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TIPSHEET: Cornfield available to comment on new UAW effort to form union in South
Sociology Professor Dan Cornfield can comment on efforts to unionize a Volkswagen plant in Chattanooga. Read MoreJul 10, 2014
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Expert available to discuss UAW organizing efforts in South
Labor organizing victories in Southern states could have far-reaching political implications for the region and the nation, according to Vanderbilt University labor sociologist Dan Cornfield. Read MoreOct 21, 2013
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For a winning ad at the Super Bowl: Less shock and more sophisticated storyline
Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work, according to recent research by Jennifer Escalas and Jesper Nielsen and published in the Journal of Consumer Psychology. Read MoreJan 30, 2012