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Vanderbilt Accelerator Summer Business Institute teams up with Warner Music Nashville

by | Posted on Thursday, Jun. 13, 2013 — 8:33 AM

Vanderbilt Accelerator Summer Business Institute has teamed up with Warner Music Nashville for a project in its intense month-long business boot camp run by the Vanderbilt Owen Graduate School of Management. In the program, college students and recent graduates from across the country are immersed in a competitive business environment, working to create the winning solution to real challenges from top local and national companies. For Warner Music Nashville, The Accelerator students are challenged with proposing innovative cross-branding opportunities between artists and products with the goal of driving positive impressions through partnerships with existing brands.

Accelerator Summer Business Institute helps students hone essential skills in marketing, sales, finance, real estate, research and corporate strategy, while participating companies receive the brainpower, creativity and proposals from several teams of highly motivated millennials.

The program launches on Thursday, June 13 at 9:30 a.m. at Warner Music Nashville on Music Row. The Accelerator teams will give their final presentations on Friday, June 21 at 9 a.m. at the Vanderbilt Owen Graduate School of Management’s Averbuch Auditorium. Please contact Amy Wolf if you’d like to attend.

Other Accelerator projects include:

  • Nashville Schools/Valor Collegiate Academies— Nashville’s mayor wants to launch a number of visionary new charter schools over the next few years and charter management organization Valor Collegiate Academies is helping lead this education reform movement. Accelerator teams are tasked with offering creative ideas on how to innovate within these charter high schools to maximize preparation for college and the world beyond.
  • Surgical Care Affiliates— SCA operates 150 surgical facilities in 32 states. They also create online tools to help surgery centers work more efficiently. The Accelerator teams are challenged with testing a new mobile app to help surgery centers track inventory and find ways to use this data to improve patient care.
  • Nissan North America— Nissan North America conducts and oversees sales and marketing activities throughout the Americas. Our goals are to build awareness and positive opinion of the Nissan brand and purchase consideration for its products.  In addition, Nissan is committed to building brand loyalty by providing an industry-leading shopping and ownership experience for our customers.  Accelerator teams are challenged with creating innovative ways Nissan can optimize social media to improve the customer experience.
  • Vanderbilt Football— Vanderbilt football is nationally ranked and on a highly successful streak. Vanderbilt athletics wants to broaden interest in ticket sales by targeting a more diverse fan base that will support the program for years to come.  The Accelerator students are challenged with conceiving a creative array of plans to reach more diverse prospective ticket-buyers.

More information about Accelerator is available online. To follow the progress of the Accelerator students and their projects, visit the Vanderbilt Accelerator Summer Business Institute page on Facebook.

Vanderbilt Owen Graduate School of Management is ranked as a top institution by BusinessWeek, The Wall Street Journal, U.S. News & World Report, Financial Times and Forbes. For more news on Vanderbilt, click here.

Contact:
Amy Wolf, (615) 322-NEWS
amy.wolf@vanderbilt.edu




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