Daily Beast: Were the Romney and Obama TV ads a total waste?
Posted on Tuesday, Nov. 13, 2012 — 10:45 AM
They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable.
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2012 election, advertising, Barack Obama, campaign advertising, daily beast, featured research, John Geer, Mitt Romney, negative ads, political ads, presidential election, The Vanderbilt/YouGov Ad Rating Project
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