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Nov. 13, 2012, 10:45 AM | Want more research news? Subscribe to our weekly newsletter »
They spent a total of $1 billion on TV ads, but most were instantly forgettable—and none swayed opinion. Next time, writes John G. Geer, make the ads memorable.
External Story, Law, Business and Politics, Research 2012 election, advertising, Barack Obama, campaign advertising, daily beast, featured research, John Geer, Mitt Romney, negative ads, political ads, presidential election, The Vanderbilt/YouGov Ad Rating Project
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