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Oct. 21, 2011, 10:12 AM
Vanderbilt University Medical Center’s award-winning “Promise of Discovery” initiative continues with the creation of additional story lines and the launch of a new series of live online video chats.
The campaign represents the promise offered by advancements in biomedical science as well as the promise held by students, faculty and staff as they strive to further VUMC’s core missions of patient care, education and research.
The initiative includes a variety of related messages about personalizing heart and cancer care on national and local television, radio and print, online, and in social media.
New story lines include:
In November, VUMC will conduct the first in a series of live video chats on Facebook. Called My Health Chat, the series will create the opportunity for the public to engage directly with Vanderbilt researchers and health care providers on a variety of topics.
Dr. Jim Jirjis, chief medical informatics officer for clinics, will host the inaugural My Health Chat on Nov. 9, which will focus on personalized medicine and other advances in heart disease treatment and prevention. He will be joined by Dr. Doug Sawyer, chief of cardiovascular medicine; and Dr. Keith Churchwell, executive director of Vanderbilt Heart.
Register for the video chat and learn how to submit questions.
The overall Promise of Discovery campaign and the series of ads on radio received bronze awards from the Healthcare Marketing Association earlier this year.
Faculty and staff can view the ads here.
Contact: Cynthia Manley, (615) 936-5711
myVU Douglas Sawyer, Emily Kurtz, featured myvu, Jim Jirjis, Keith Churchwell, marketing, Mia Levy, Promise of Discovery, Vanderbilt Heart, Vanderbilt Ingram Cancer Center, Vanderbilt University Medical Center
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