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by Amy Wolf | Posted on Tuesday, Jun. 14, 2011 — 4:40 PM
Yazoo Brewing Company brews high-quality craft beer and sells it primarily in the Southeast. The company has recently seen unprecedented growth – swelling last year to 45 percent. Now Yazoo is turning to students from the Vanderbilt Accelerator Summer Business Institute to explore what is driving Yazoo’s growth.
The company is considering expanding its manufacturing capacity and needs to know if the current growth in demand is sustainable and a forecast of how big the local and regional market will be in the next five years in order to decide how much additional capacity it should build.
The Accelerator Summer Business Institute is an intense month-long business boot camp run by the Vanderbilt Owen Graduate School of Management. In the program, college students and recent graduates from across the country are immersed in a competitive business environment, working to create the winning solution to real challenges from top local and national companies. The students hone essential skills in marketing, sales, finance, real estate, research and corporate strategy, while participating companies receive the brain power, creativity and proposals from at least eight teams of highly motivated millennials.
Final presentations for the Yazoo project will be held on Wednesday, June 15, starting at 8 a.m. at the Vanderbilt Owen Graduate School of Management’s Averbuch Auditorium. Please contact Amy Wolf if you’d like to attend.
Other Accelerator projects include:
For more information on Accelerator visit http://www.owen.vanderbilt.edu/accelerator. To follow the progress of the Accelerator students and their projects, check out Accelerator on www.facebook.com, search for Vanderbilt Accelerator Summer Business Institute.
Vanderbilt Owen Graduate School of Management is ranked as a top institution by BusinessWeek, The Wall Street Journal, U.S. News & World Report, Financial Times and Forbes.
Amy Wolf, (615) 322-NEWS
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