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by Amy Wolf | Posted on Thursday, Jun. 17, 2010 — 12:10 PM
Vanderbilt Accelerator Summer Business Institute teams up with the Nashville Entrepreneur Center to create a business boot camp for music entrepreneurs
Much like the independent singer/songwriters who make Nashville the unique music mecca that it is, the future of the music business is evolving beyond monstrous media conglomerates to smaller, more nimble companies.
These small companies, led by innovative entrepreneurs, can leverage new technologies and highly creative ideas with the goal of delivering better value to fans. Not only will this benefit the music industry, it will bolster the city of Nashville itself.
But how can music entrepreneurs build a foundation for success? That’s where the Vanderbilt Accelerator Summer Business Institute comes in. The Nashville Entrepreneur Center, in partnership with Nashville Area Chamber of Commerce/Nashville Music Council, are turning to Accelerator students to develop an incubator-type program—like Accelerator— for entrepreneurs interested in the business of music.
The Accelerator Summer Business Institute is an intense month-long business boot camp run by the Vanderbilt Owen Graduate School of Management. In the program, college students and recent graduates from across the country are immersed in a competitive business environment, working to create the winning solution to real challenges from top local and national companies. The students hone essential skills in marketing, sales, finance, real estate, research and corporate strategy, while participating companies receive the brain power, creativity and proposals from eight teams of highly motivated millennials.
“The people who participate in the Accelerator program come out with business knowledge and savvy that only this type of intensely creative atmosphere can create,” said Accelerator director Michael Burcham. “A specialized version of Accelerator would be the perfect model for jumpstarting entrepreneurs tackling the music industry.”
The Nashville Entrepreneur Center project will launch on Monday, June 21, from 8:30 a.m. to 11:30 a.m. at the Waller Lansden Dortch & Davis offices in the Nashville City Center.
When the students arrive at 8:30 a.m., Chuck Wicks, recording artist and former Dancing with the Stars contestant, will treat the students to some of his music. Then Tim Dubois (ASCAP), Tawn Albright (formerly of Ticketmaster, currently Rockhouse Partners), Joe Kustelski (Nashville Entrepreneur Center and Rockhouse Parnters), Karen Oertley (Leadership Music), Janet Miller (Nashville Area Chamber of Commerce), and Mayor Karl Dean will give the students a presentation about Nashville and the changing needs of the music industry.
Final presentations will take place Tuesday, June 29, from 9 a.m. until noon at the Vanderbilt Owen Graduate School of Management’s Averbuch Auditorium.
Other Accelerator projects include:
For more information on Accelerator visit http://www.owen.vanderbilt.edu/accelerator. To follow the progress of the Accelerator students and their projects, check out Accelerator on www.facebook.com, and search for Vanderbilt Accelerator Summer Business Institute.
Amy Wolf, (615) 322-NEWS
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